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Benefits of Exporting
- For You!
- Increase Sales and
Profits: If your firm is succeeding domestically, expanding overseas
will likely improve overall profitability as well. Average orders from
international customers are often larger than they are domestically,
since importers overseas stock by the container rather than by the pallet.
Furthermore, increased sales tend to increase productivity by lowering
per unit fixed costs.
- Short-Term Security:
By expanding into international markets and spreading your risk over
a wider customer base, companies become less dependent upon the ups
and downs of the domestic economy and the likes/dislikes of the American
consumer.
- Long-Term Security:
The U.S. is a large market with a wealth of opportunity, but it is also
a mature market with intense competition from domestic and increasingly
foreign competitors. (The U.S. National Foreign Trade Council now estimates
that abut 80% of all U.S. industry now faces international competition
- many of it right here in our own backyard!) We are approaching the
day when we will be doing business in a single "global market"
instead of foreign and domestic markets. For most food and agricultural
companies, therefore, exporting isn't just a way to maximize profits
today. It also represents the future of their businesses tomorrow.
Enhance Competitiveness: Repeated studies have shown that exporting
improves companies' competitive advantage. Establishing your company
overseas will provide a new global perspective and can facilitate improvements
with existing and new products. (Oftentimes companies discover an innovative
product developed for an overseas market that turns out to be a success
domestically, too.) In addition, exporting can help you compete more
effectively against foreign competitors here in the U.S.
- Economies of Scale:
Exporting is an excellent way to enjoy pure economies of scale with
products that are more "global" in scope and have a wider
range of acceptance around the world. This is in contrast to products
that must be adapted for each market, which is expensive and time consuming
and requires more of an investment. The newer the product, the wider
range of acceptance in the world, especially to younger "customers,"
often referred to as the "global consumer".
Benefits of Exporting
- for the U.S. Economy
- Jobs/Economic Activity:
Food and agricultural exports are extremely important to the U.S. economy.
In 2004, U.S. agricultural exports showed considerable gains in the
total value of exports which reached it highest since 1986 to $61.3
billion. The constant growth of U.S. agricultural exports generated
employment and income in rural and urban areas. Agricultural exports
generated 912,000 full-time jobs and according to the USDA Economic
Research Service, every dollar of exports created another $1.54 in business
activity in calendar year 2003.
- Strengthens Farm Income:
The U.S. agricultural economy is becoming increasingly dependent on
exports - about a quarter of our agricultural products are now shipped
overseas. In particular, exports of value-added food and agricultural
products represent the fastest-growing segment of our country's agricultural
export profile and is the key to boosting farm income in the years ahead.
In fiscal year 2001, according to the Foreign Agricultural Service,
exports of these high-value products accounted for a 67% share of total
U.S. agricultural exports.
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