Happy Family Brands of Brooklyn, New York in the 12th Congressional District exhibited at the Natural Product Expo West Buyers Mission in March 2009. As a result of attending the show, the company sold their baby food product worth $14,000 to Hong Kong, $35,000 to Dubai and $4,000 to Singapore. According to Bob Zimmerman, Vice President of National Sales, “Prior to this year, I had no experience in exporting. Now we are making sales and have inquiries from other markets such as Vietnam, Korea, and Turkey.”

Zimmerman says they have also taken advantage of the Food Export HelplineTM service as well. “We’ve received great support from the service. I’ve gotten assistance with finding the HS codes for my products and information on distribution contracts, invoicing and more,” he said. The company is also using Food Export Helpline assistance to break into the Canadian market.

Happy Family Brands produces the HAPPYBABY and HAPPYBELLIES lines of nutritious and convenient baby food products. Their products include frozen organic meals and probiotic dry cereals.

Food Export-Midwest and Food Export-Northeast are private, non-profit associations of Midwestern and Northeastern state agricultural promotion agencies that use federal, state, and industry resources to promote the export of Midwestern and Northeastern food and agricultural products. Food Export-Midwest and Food Export-Northeast administer many services through Market Access Program (MAP) funding from the USDA, Foreign Agricultural Service.