Dr. Praegers Sensible Foods, located in Elmwood Park, New Jersey, takes advantage of matching funds through the Branded Program to stretch their marketing dollars and, ultimately, increase their export sales. The company has used Branded Program funds to help lower the cost of changing their labeling to French in Canada, meet new labeling requirements in the UK, and to help offset the cost of exhibiting at international tradeshows. According to Larry Praeger, Vice President of Dr. Praegers, In 2008, we increased our export sales by 17.5 percent to Canada and by 12.5 percent to the UK thanks, in part, to support from the Branded Program. The cost-share program allows us to double our exposure in foreign markets because it makes our marketing budget go twice as far. Their support is especially critical with helping to offset the cost of new packaging required for labeling changes. Were able to launch twice as many new products in foreign markets because of the Branded Program!

Dr. Praeger's Sensible Foods produces kosher, natural, and frozen products such as veggie burgers, fish sticks, and potato pancakes that are designed to contain only the freshest ingredients, prepared under strict kosher supervision. The New Jersey supplier creates great foods that are both low in cholesterol and saturated fats, and are free of preservatives and artificial ingredientsthe perfect combination of taste and convenience, for a health conscious lifestyle.

Food Export-Midwest and Food Export-Northeast are private, non-profit associations of Midwestern and Northeastern state agricultural promotion agencies that use federal, state, and industry resources to promote the export of Midwestern and Northeastern food and agricultural products. Food Export-Midwest and Food Export-Northeast administer many services through Market Access Program (MAP) funding from the USDA, Foreign Agricultural Service.